Beschreibung / Abstract

Beschreibung

Inhaltsverzeichnis

• Strategy Design Innovation
• Table of content
• Introduction
• 1 Dynamics in the business world and the approach of the book
• 2 Strategy Design Innovation – introducing the entire model
• 2.1 Strategy Design
• 2.2 Strategy Design Toolbox
• 2.3 Strategy Design Modelling
• 2.4 Strategy Design Innovation
• 3 The Strategy Design Toolbox: asking entrepreneurial questions and creating answers
• 3.1 Perspective 1: Creating Orientation
• 3.2 Perspective 2: Understanding Developments
• 3.3 Perspective 3: Reflecting Positions
• 3.4 Perspective 4: Designing Advantages
• 3.5 Perspective 5: Engaging People
• 3.6 Perspective 6: Realizing Value
• 3.7 Perspective 7: Navigating Success
• 4 Strategy Design Modelling – creating powerful ideas for competitive advantage
• 4.1 Applying the pyramid approach
• 4.2 Using strategy design patterns
• 4.3 Proof of concept and field test
• 4.4 Further supporting principles
• 5 Strategy Design – deriving consistent pictures at different stage gates
• 5.1 Stage 1: a first visionary approach – the Value Proposition Design (VPD)
• 5.2 Stage 2: a first holistic approach – the Business Model Canvas (BMC)
• 5.3 Stage 3: a sustainable approach – the Strategy Design Booklet
• 6 Strategy Design Innovation – creating sustainable competitive advantages
• 6.1 Managing the innovation funnel
• 6.2 Running creativity loops along the innovation spiral
• 7 Summary and outlook
• References
• About the authors