Understanding Superior New Product Development

A dynamic capabilities perspective

Ina Horn

Diese Publikation zitieren

Ina Horn, Understanding Superior New Product Development (2011), W. Kohlhammer Verlag, 70565 Stuttgart, ISBN: 9783170294592

Getrackt seit 05/2018



Dr. Ina Horn is a consultant in a strategy consulting company.

Beschreibung / Abstract

This book is available as Book on Demand.
Over the past decade, many companies in the semiconductor and aerospace industries have significantly upgraded their new product development processes, with disciplined timelines, strict design reviews, 'gates' to decision making and cross-functional collaboration. Some companies are outperforming their industry peers in terms of time-to-market and meeting customer needs. This raises the question of how companies can achieve and sustain performance based on the new product development function. To answer this question the present book analyzes the new product development process with a focus on the underlying dynamic capabilities, how such routines evolve on different organizational levels, and what are the associated social phenomena. Comparative case study evidence suggests that higher order resource reconfiguration and integration routines are established idiosyncratically. It is argued that simple, perception-based and loosely-coupled routines seem to be more effective for reconfiguring responsibilities and task sequences. On the other hand, detailed, codified and rigid higher-order routines were found more effective for integrating personnel, outsourced services and new technology.


  • Deckblatt
  • Titelseite
  • Impressum
  • Contents
  • 1. Introduction
  • 2. Theoretical Background
  • 2.1 Introduction
  • 2.2 Explaining idiosyncrasies in new product development
  • 2.3 New product development
  • 2.4 Dynamic capabilities
  • 2.5 New product development and dynamic capabilities
  • 3. Research Methodology
  • 3.1 Introduction
  • 3.2 Research paradigm
  • 3.3 Research design
  • 3.4 Data collection
  • 3.5 Data analysis
  • 4. Case Study Evidence
  • 4.1 Introduction
  • 4.2 Case studies in the aerospace industry
  • 4.3 Case studies in the semiconductor industry
  • 4.4 Cross-industry analysis – dynamic capabilities in new product development
  • 5. Discussion and Conclusions
  • 5.1 Introduction
  • 5.2 Evolvement of dynamic capabilities in new product development
  • 5.3 Characteristics of dynamic integration and reconfiguration capabilities relevant for new product development
  • 5.4 Research limitations
  • 5.5 Implications for practice and further research
  • Appendix
  • Interview guide
  • References

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