Animal Spirits Driving Economic Change
Empirical Evidence from Entrepreneurs
Nicolaus A. Berlin
Diese Publikation zitieren
Nicolaus A. Berlin, Animal Spirits Driving Economic Change (2015), Campus Frankfurt / New York, 60486 Frankfurt/Main, ISBN: 9783593429649
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Beschreibung / Abstract
Mit diesem Buch legt der Wissenschaftler Dr. Nicolaus A. Berlin den Grundstein für eine Wirtschaftstheorie, die auf Motivation und Instinkten fußt. Berlin präsentiert ein neues Konzept wirtschaftlichen Denkens und Handelns, das sich die nicht-rationalen Aspekte unseres Handelns zunutze macht: die Animal Spirits. Er beleuchtet die Auswirkung psychologischer Faktoren auf unser wirtschaftliches Handeln und zeigt, was uns und unsere Ökonomie tatsächlich antreibt, beeinflusst und immer wieder maßgeblich verändert.
Beschreibung
Dr. Nicolaus Berlin is an Animal Spirits driven character. At age 14 he financed his motorbike as a newspaper boy, a first step towards independence. Playing rugby sparked his drive to compete and an urge to form unbreakable bonds with his team. As a trained bouncer he gained deep insights into the most primitive sides of human instincts. Finally, it was his curiosity to make sense of the seemingly irrational forces driving entrepreneurs that triggered his doctoral thesis on animal spirits. Entrepreneurial spirits drive him pioneering uncharted territory, in the scientific world as well as in business.
Inhaltsverzeichnis
- BEGINN
- Contents
- Preface to editionMALIK
- Introduction by a Behavioral Economist
- Preface
- 1. A Brief Account of Animal Spirits Driving Economic Change
- 1.1 Background and Literature
- 1.2 Research Question
- 1.3 Results: Empirical Evidence of Animal Spirits
- 1.4 Conclusions
- 2. Setting the Stage
- 3. Do Animal Spirits Matter? - A Literature Review
- 3.1 Animal Spirits - Definition, Function and Confusion
- 3.2 Hunting - The Drive to Capture
- 3.3 Emulating - The Drive for Status
- 3.4 Competing - The Drive to Win
- 3.5 Defending - The Drive to Protect
- 3.6 Bonding - The Drive to Belong
- 3.7 Curiosity - The Drive to Explore
- 3.8 Creating - The Drive to Build
- 4. Market Dynamics and Sentiments
- 4.1 Displacements Trigger Entrepreneurship
- 4.2 Entrepreneurial Droves
- 4.3 Euphoria
- 4.4 Fear
- 4.5 Uncertainty
- 4.6 How People Cope with Uncertainty
- 4.7 Other Directedness
- 5. Research Question
- 5.1 Data Collection
- 5.2 Sample
- 5.3 Method
- 5.4 Results
- 5.5 Looking under the Hood - Insights from Entrepreneurs
- 5.6 Summary of Empirical Evidence
- 6. Creating New Combinations
- 6.1 What Makes it so Difficult?
- 6.2 Four Types of Entrepreneurs
- 7. Catalysts for Entrepreneurial Action
- 8. Résumé and Conclusion
- 9. Appendix
- Table of Figures
- Bibliography
- Index
- _GoBack