@book {9783862002887, 
	title = "30 Minuten Positionierung",
	author = "Sawtschenko, Peter",
	isbn = "9783862002887",
	year = "2009",
	edition = "1",
	keywords = "Erfolg, Marketing, Wirtschaft, Werbung, Wettbewerb, Marke, Konkurrenz, Positionierung, Spezialisierung",
	url = "http://www.content-select.com/index.php?id=bib_view&ean=9783862002887",
	url = "https://content-select.com/de/portal/media/view/562a013e-cc00-4529-afda-191fb0dd2d03",
	publisher = "GABAL",
	language = "ger",
}