@book {9783593418834, 
	title = "Strategie",
	author = "Malik, Fredmund",
	isbn = "9783593418834",
	year = "2013",
	edition = "2",
	keywords = "Entwicklung, Strategie, Management, Ziele, Unternehmenskultur, Strategy, Corporate culture, Unternehmensführung, Unternehmensmission, Economic development, Zielsetzung, Purpose",
	url = "http://www.content-select.com/index.php?id=bib_view&ean=9783593418834",
	url = "https://content-select.com/de/portal/media/view/519cc2a6-9d28-4687-a28c-253e5dbbeaba",
	publisher = "Campus Frankfurt / New York",
	language = "ger",
}